The road to hell is paved with plastic water bottles.

Don’t worry, this video is way less hostile than the headline up there. It’s a bit philosophical and elegant. But the enemy is the same: plastic. Specifically single-use plastic water bottles that are major contributors to, you know, ruining the planet. Cove is intending on helping solve that widespread problem by introducing something that makes almost too much sense: biodegradable single-use bottles. I was brought in by their production company to script this video that played a role in their early-stage efforts to build word of mouth, seed the idea, increase awareness, and most importantly raise some more money.