Any writer worth their salt loves a brief like this.

A fundraising effort for a beloved museum? With a script that can run 2-3 minutes long? And make it fun? With cultural references strewn about? Yes please.

The audience for this one was thinly sliced, but an exciting challenge nonetheless: extremely wealthy patrons of the arts in LA. My proprietary research methods revealed that people such as this appreciate being entertained, and flattered (not necessarily in that order).

Working with the team at Avocados and Coconuts, including Amani King and Spencer MacDonald, we cranked this one out quickly and for a low budget, collaborating with the LACMA team frequently along the way to double-check what we could and could not get away with.

Since we are a results-oriented industry and I am a results-oriented professional, it is worth noting at this juncture of the project page writeup that the money has been raised and the new building will open soon. You’re welcome, Los Angeles.