No small cookies.

This was a quick-turnaround, low-budget social campaign that has a long-lasting, high-value place in my heart. It was selected as an Editor's Pick on Creativity and featured in AdAge.

After a successful series of comedic spots for Trulia, they asked our team at Mekanism to handle a series of holiday posts featuring a gingerbread family looking for a house.

Pretty small ask in the scheme of things. We decided to overdo it (in a good way). Full story arc breakdowns! Rooted in the true emotions of those moments! Bring in the “Million Dollar Listing” guys to amplify the story and bake in a PR hook! And, like, let’s get some sight gags in there too! And also parody some tired tropes and tones along the way!

Richard Krolewicz, animator extraordinaire, truly knocked this one out of the park in translating our giggly brainstorm sessions into actual visuals. The seagull still gets me.